Twitter gives Canada the shaft

The twitter blog recently announced the new Twitter/ Bell Canada SMS deal: 2-way SMS for Bell canada mobile customers! What these two partners in crime forgot to mention is that this service comes with a hefty price tag... $0.15 CAD/ tweet! This very important fact was very absent from twitter's announcement:

Today we're super excited to be activating full, two-way SMS service for Canadian Twitter-ers who are also customers of Bell Mobility. If you're a Bell Mobility customer, you can update Twitter via SMS and receive updates from Twitter via SMS. There are no limits and no added fees (beyond your normal texting plan). If you haven't already, you can activate your phone to Twitter over SMS. Special thanks to Bell's enthusiasm and eagerness to make this happen.

What my bolding above highlights is an obvious cover-up :-) The Twitter-Bell negotiated deal means that mobility users pick up the tab for each and every tweet - even if you already have an unlimited texting plan. Why? Because Bell labels twitter texts as "premium texts".... go figure.